Marketing
Channels Exhibitions, the organiser of MEE, has built an enviable reputation for organising successful events by attracting quality, targeted and committed audiences to its shows from across the region and beyond.
MEE World Travel Retail, Duty Free & Luxury Goods Exhibition is always a high-profile event because of the keen interest in retail, travel and business which is typical in the region. TV reporters from leading regional broadcasters attended the show in 2011, with peak time news items shown on Dubai Channel One, CNBC and a number of local channels.
You can see Channel One's 'Dubai Media' television report about MEE in the Exhibiting and Visiting pages in this website.
With a publicity and advertising campaign in the run-up to the show and throughout the event, reports were also featured in top media outlets including Gulf News and Khaleej Times, local radio channels and the trade media.
The organiser also carries out…
• A major international PR campaign, targeting over 50 leading newspapers and magazines with editorial previews
• Advertising and mutual co-operation with over 30 regionwide international newspapers
• Advertising in relevant industry-specific business magazines
• Region-wide broadcast media campaigns
• Extensive electronic direct mail campaigns and distribution of visitor invitations and show newsletters to around 20,000 named buyers throughout the region
• VIP invitations to the top 2,000 leading regional retailers, wholesalers and agents